Wine for Women
Introduction: Why a Wine Book for Women?
If you're reading this, my guess is you enjoy wine. Whether you indulge regularly or only occasionally, reaching for a glass is a welcome pleasure. From cocktail hour to the dinner table, wine signals celebration, recreation, and relaxation.
I think we can all agree, however, that wine can be a mystery. You know you like it, but often don't quite know why. Wine for Women is here to answer your questions and empower you to squeeze more enjoyment from each bottle you drink and dollar you spend.
Need help making smart buying decisions or just want to be more confident navigating a wine list? This book is for you. If you're a time-challenged cook who enjoys wine with meals, this book is also for you. Interested in creative, entertaining ideas to share wine with family and friends? You're in the right place.
Penned with passion for wine, my practical guide is ideal for busy women who love to eat and drink well. Depending upon what you want to learn, you can either skim for tips or dive for details. While I offer serious wine information, my book doesn't take itself too seriously. Remember, wine is fun!
Are "Men from Bordeaux and Women from Burgundy"?
You may be asking "Why a wine book for women?" Is the battle of the sexes now played out over dueling glasses of Chardonnay and Cabernet? Hardly. The point of this book is not to create a vinous male/female divide but rather to highlight wine information that is relevant to most women's daily lives. (Men reading this book--congrats for being secure enough with your feminine side to pick it up.)
As the majority of wine buyers and drinkers in this country, women comprise the largest slice of the enological pie. According to the non-profit Wine Market Council, women now account for nearly 64 percent of all wine consumers. "Women are very key to the future of the industry," says John Gillespie, the organization's president. I agree, which is why I've written this book.
The female skew shouldn't come as a surprise when you consider that women are generally the household shoppers. As national wine buyer for the retail chain Cost Plus World Markets, Mark Albrecht knows the power of the female consumer. "Eighty percent of our customers are women. I find they're very adventurous when it comes to wine and enjoy exploring bottles from all over the world."
A recent study conducted for California's Canyon Road Winery concluded that women are more involved with wine than men. Of the more than one thousand wine drinkers surveyed, more women than men drink wine at restaurants, by itself as a cocktail, and in celebratory situations. Wine for women is not a status symbol or a collector's item; it's about enjoying life with family and friends one bottle at a time.
What Women Want to Know: Buying, Pairing, and Sharing
During my career as a wine writer and speaker, I would often be approached by women who wanted to know more. The idea of a wine book for women crystallized in my mind but I needed to understand what, if anything, would make the female perspective on the subject unique.